Following the successful evening lecture in London last week Pia Long has kindly written a synopsis of the evening:
The drug precursor in French vanilla and the surprise fragrance ingredient inside Irn Bru were just two of the topics explored during Danny Hodrien’s talk “Fragrance – a Matter of Taste” at the Hub, King’s Cross in London on the 5th of October.
This British Society of Perfumers event will be repeated on the 20th of October at Hotel Football, Manchester, and there are still a few tickets left. The London event was sold out. Danny took the packed room of members, guests and students on a journey through base human desires and explored the connection between our primal instincts, memory, flavour and fragrances.
We followed this trail to the unexpected places we might find flavour ingredients in fragrances, and the other way around. Vanillin that we all think we know as a flavour is, of course very familiar to perfumers as the cornerstone of Shalimar. It also plays an important part in many other perfume types that do not necessarily have a vanilla character. Danny explained the chemical differences between the types of vanilla bean available to flavours and fragrances, and the success story of vanillin, from Shalimar to Wall’s ice cream.
We were shown how Hedione was instrumental in one of the world’s most influential fragrances, Eau Sauvage, but also a key component of lemonade and strawberry flavours. One of the secret ingredients of Irn Bru was revealed – but I won’t spoil the surprise, just in case.
The talk was accompanied by examples of consumer products, flavour blends, individual aroma chemicals, illustrations of chemical formulas, GC-MS traces and, of course, plenty of Danny’s witty and insightful observations.
We were able to smell our way through many example aromas, as well as what Danny thinks might be the future of ‘gourmands’ (a slightly tongue-in-cheek suggestion, but tremendous fun), and he demonstrated the power of marketing by showing us a product from a popular shampoo brand where the product name and packaging suggest one fragrance, but an experienced nose immediately identifies it as another.
Danny’s company F&F Projects was founded in 2006 and is based in Northampton.