Tuesday 29th May 2001The World Perfumery Congress returned to Cannes this year, home of the film festival, the movie stars, and now, the perfumers! The Congress itself was held in the Palais des Festivals, on Cannes sea front. One of our gifts upon registration was a serigraph of the painting of the WPC picture by the “Painter of Perfumes”, Monsieur Guy Begin. It is a beautiful montage of lavender fields, Grasse town and Cannes sea front beyond.
Tuesday evening was the first event of the Programme, held in the Marche Forville, or Farmer’s Market, a vast, partly open hall, which is filled with market stalls by day, but now there were a few stalls with local craftspeople, such as lavender from Provence, glass ornament making and pottery decorated in the Provence style. There were many different kinds of foods for us to taste, and a stunning display of fresh fruit, all beautifully cut and presented, and a delicious array of French cheeses and country breads. There was folk music playing in the background and some people dressed in costumes, some on stilts, and some folk dancers. There was a tremendous atmosphere! For desserts there were sweet canapés, Florentines and almond biscuits, little tubs of delicious ice creams and sorbets, and strawberries and cherries covered in white chocolate! It was a magical evening in a magical setting.
Serigraph – a print made by a silk-screen process;
Wednesday 30th May
Today was the beginning of the Congress proper, and the lectures took place in the Grand Auditorium of the Palais des Festivals. Jean-Pierre Subrenat, the Congress Chairman, officially opened the Congress, and welcomed all the delegates. The Vice-Chairman, Francis Thibaudeau, did the same in French. This was followed by addresses by the Mayor of Grasse, and the Mayor of Cannes. Then the lectures began – they were all quite short, some were only ten minutes, some were twenty minutes to half an hour. Some thoughts on some of them are below:
DOORS AND MASKS
Philippe Starck is a popular designer of many everyday objects. His talk was well received, and evidently people found it amusing. He spoke of creativity, and what he imagines when he is designing an object.
PERFUMERY: ENVIRONMENT FACTOR, FROM PROVENCE TO NEW YORK
Reinold Geiger, President, L’Occitane en Provence
Reinold described the company’s history, their philosophy of growing their business while striving to preserve the environment, and how this philosophy has ensured their success on both sides of the Atlantic.
COMITE FRANCAIS DU PARFUM: THE IMAGE OF PERFUMERY IN THE WORLD
Philippe Lentz, Comite Francais du Parfum
Philippe described to us the “travelling” Perfumery Exhibition, and showed some slides of some of the exhibits, which seemed familiar. He said the Exhibition had toured England during 1995 – so it was the same one the BSP visited in Brighton! He told us some of the other places the Exhibition has visited, and future destinations, including Canada, and a return to Europe, but not England, unfortunately!
EUROPEAN LEGISLATION AND REALITIES
David de Rijke, Manager Safety & Regulatory Affairs, Quest International
David’s talk on legislation brought us up to date and he made a number of interesting points.
BRAZIL: A NEW AND POWERFUL FORCE IN THE PERFUMERY WORLD
Silvana Maria Martini Cassol, Marketing Vice President, O Boticario