5. Signature florals
Floral is still the main theme but rich and striking. They are inspired by designers like Kate Spade and Marc Jacobs and followers of the big success of Beyond Paradise by Estée Lauder: Poupée (Rochas), Britney Spears’ Curious, Blush by Marc Jacobs, Pure Poison (Christian Dior).
6. Soft & Intimate
They are comforting and warm but not in an overpowering way which makes them attractive to many consumers’ age group. In 2004, they include: Amor Amor (Cacharel), Liz Claiborne Curve for her, Just Cavalli by Roberto Cavalli, Armani Mania (the first fragrance called Mania did not work, they re-launched a brand new fragrance with the same name but putting a “smile” on the model’s face), Visit For her (Azzaro), YSL Cinéma (tribute to the French actress, Catherine Deneuve, who has always been very close to Yves Saint Laurent), London for Women by Paul Smith , Versace Crystal Noir, Max Mara Max Mara.
7. Rich & seductive
These are evening scents “par excellence” and are making a comeback following the success of L’Instant by Guerlain: Narcisso Rodriguez (Narcisso Rodriguez), Boucheron Trouble, Prada Prada.
8. Gustative delights
Capitalising on all these nostalgic memories of sweet delights and other scrumptious temptations that Angel has made us remember and like to wear, the 2004 addition is Aqualina Pink Sugar.
B. Male Fragrances
1. Eaux Revival
As Eaux are becoming more complex, they tend to be less seen as unisex. Male ones develop more masculine character through woody notes like Aqua di Roma Uomo from Laura Biagiotti.
2. Vibrant Freshness
With modernised ozonic accords, this is a very energetic family with bold freshness for the most dynamic men: Davidoff Echo and Cool Water Deep, Lacoste Style In Play.
3. New Fluidity
Emphasis is still put on the freshness but all fluidized with clean notes: Chic for Men by Carolina Herrera, Curve Crush for Him (Liz Claiborne), Estée Lauder’s Beyond Paradise Men.
Inspired by the classical aromatic fougère, this success prone family is still very popular e.g.: Boss in Motion Blue Edition (Hugo Boss), Cerruti Si, Vera Wang for Men (Vera Wang), Paul Smith London for Men.
5. New Sexy
Beware! Judging by the amount of launches in this category, seduction is not a feminine speciality any longer! Allure Homme Sport (Chanel), John Varvatos John Varvatos, Roberto Cavalli’s Just Cavalli, Thierry Mugler’s B-Man, Burberry Brit for Men (Burberry), Trussardi Jeans for Men by Trussardi.
6. Gustative for men
Nor is gustative treats! B*Men from Thierry Mugler.
As usual, it was a well-attended meeting with lots to smell (hurray!) followed by a finger buffet (hurray too! It is indeed very nice to be fed before getting back in our cars for some long drive!). Lauren has definitely conquered her audience and I’m sure that next November, they will all come back for their annual feast of smells and chicken drumsticks.