BSP Meeting: 13 November 2003 at Cheshunt Marriott Hotel
Sacha Borodinsky, Quest International
This has become a regular fixture for the BSP. As always, Sacha presented a very interesting and comprehensive review of the fragrances launched in 2003 in terms olfactive themes, themes communicated through fragrance advertising and promotion and the new ideas that had emerged during the year.
Growth has continued, with the numbers of fragrance launches increasing year by year. According to Michael Edwards, 304 new fragrances were launched in the combined European and North American markets in 2003, compared with 281 in 2002.
THE NEW GENERATION EAUX
CLEAN AND SEXY FRAGRANCES
SOFT AND INTIMATE FRAGRANCES
RICH AND SEDUCTIVE FRAGRANCES
Representing a continuing evolution of the “Eau” family by the communication of new types of refreshment.
Jardin Méditerranée, Hermès – a green, floral eau with warm, woody notes including a citrus fig leaves accord representing a successful interpretation of the difficult fig note.
Eau de Gingembre, Roger & Gallet
Research by the Lancaster Group showed that the description “clean” is a key fragrance attribute for women’s fragrances in the USA.
Eau Parfumée au Thé Blanc, Bulgari – floral, musky eau
Pure, Jil Sander – floral, musk skin scent (ambrette seed)
Breathless, Victoria’s Secrets – musk, floral, citrus
Noa Fleur, Cacharel – floral, rosy, musky
Frolic Floral Fantasy, Origins – fresh lily-honeysuckle-iris composition
Dolly Girl, Anna Sui – floral, fruity, sweet, powdery
Jeans Glamour, Versace
Still, Jennifer Lopez – floral, fruity with notes of sake, Earl Grey tea, pepper and dry amber together with the floral freshness of honeysuckle and freesia
Blue, Ralph Lauren – white flowers with musk notes
Stella, Stella McCartney – rose-amber accord
Lacoste pour Femme – floral, woody, sweet, powdery
Very Irresistible, Givenchy – floral, sweet, powdery, rose
Emporio Night for Her, Armani – oriental, sheer musk
Attraction, Lancôme – Chypre, fruity, green
Amor Amor, Cacharel – oriental floral with milky lactonic notes
Tender Touch, Burberry
Gardenia, Elizabeth Taylor
Beyond Paradise, Estée Lauder – white floral bouquet with lush, green freshness
Omnia, Bulgari – classic woody oriental
Spark, Liz Claiborne
For Her, Narciso Rodriguez – Chypre, floral, musk
Kors, Michael Kors – musky, fruity floral
Sicily, Dolce & Gabana
Clinique Simply – a soft amber-oriental with notes of warm soya milk and toasted soya beans: a new clean, baby skin concept
Burberry Brit – fresh, spicy oriental