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“Capturing
the Scent of Experience,
Cigarettes,
Cricket & Boats”
Will Andrews,
Evaluator and Fragrance
Scientist & Peter Malton, Perfumer
P & G
Prestige Fragrance Creation
Team
“As
odour experts, we use a common technical language, but there is still a
gulf in
odour knowledge between us and consumers of our scented products.
Though one
could dismiss the need for a fine fragrance brand image, it acts as a
familiar
and inspirational anchor for the perfume wearing public. To take this
thinking
one step further, P & G recently captured the odours surrounding
two
distinctive experiences: a day at cricket and the odours on board an
ocean
racing yacht. The objective was to create accords to build into future
fragrances or at the very least to act as inspirational material for
the
perfumery team. Including Odour evaluation, this short talk shares the
story of
developing those accords, discusses the issue of Olfactory
Communication and
suggests that perhaps the smoking ban is a really good thing for the
future of
odour appreciation ( but not in the way you think…..)!
For
details and to confirm attendance
please email: BSP Secretary
Venue: EUSTON SQUARE
HOTEL
(short walk from Euston &
Kings Cross
St Pancras stations)