| Scents of Christmas
Featuring David Pybus and his experiences on “Dragon’s Den” Report on the Christmas meeting, 6th December 2007 Twenty-one members and friends met this evening for our traditional Christmas get-together. The evening was, by our President’s admission, a “pot pourri”! To start everything off, Rhona had brought a seasonal selection of goodies (the real things) for us to smell. Representing “a Danish Christmas” was the following: • satsumas, which are traditionally placed in everyone’s Christmas stocking, these were fresh and orangeyThe scene had been set, we went on to smell a further four Christmas scents which were provided in fragrance form, two were similar to above: • satsuma – a blend of mandarin and lemon essential oils, simply enhanced with small amounts of aroma chemicals such as mandarin aldehyde and citral, made by comparing the blend to actual satsuma peelsOur main feature of the evening, David Pybus came to talk to us all about his Dragon’s Den experience. David has, for a long while been known as the “Indiana Jones” of the fragrance world, seeking out forgotten recipes lost in time, and David’s dream was to recreate some of these scents for today’s market, and launch them as a complete set of fragrances. David could see the opportunity by enlisting the help of some of the “Dragons” to make his dream come true and make “Scents of Time”, David’s company, a reality. All he had to do was convince the “Dragons” to make an investment! He proceeded to tell us in his usual entertaining style how he achieved this, became one of the “winners” on the show and got the investors’ backing. The website is up and running, and the first few “Scents of Time” are available to order just in time for this Christmas. David read out a lovely quote by Goethe, he says this has inspired him and says it’s true – “there’s no such thing as luck, you make your own luck in this world”. David also said he had to learn so many new things, for instance, if you wanted to launch a new product, would you know where to get a bar code?! Where do bar codes come from?! He Googled “bar codes – the getting of…” Well, isn’t that just something you never even think about? But someone has to issue these bar codes and David says you have to buy them in blocks of a thousand so he has much scope for his many Scents of Time! Each of the Scents of Time come with a booklet describing the inspiration / research behind the fragrance, and a full odour description, using David’s lovely idea, he says we are describing something which appeals to the emotions, so it should not be merely top, middle and base notes, he describes them as the “head”, “heart”, and “soul”, how wonderfully evocative! David also told us some of the successes he has had gaining unusual sales outlets for the Scents of Time – the Past Times shops, cruise ships, even the British Museum – and they have 5 million visitors a year! If you would like to know more about the Scents of Time, the website is www.scentsoftime.co.uk and for the Dragon’s Den show, www.bbc.co.uk/dragonsden The Christmas meal had a flavour of the Far East (although traditional
turkey and Christmas pudding were also on the menu). We were treated to
a Singapore Sling cocktail in the bar before returning to the room for
a delicious selection of Indonesian and Malaysian style dishes rounded
off with exotic pineapples in rum syrup or tropical fruit salad.
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Julie Towle