Evening Lecture – Social Media and Influencers in the Perfume Industry – The Candy Perfume Boy
Thomas Dunckley is a five-time Jasmine Award winning fragrance writer, influencer and blogger. Responsible for the popular, UK-based perfume blog The Candy Perfume Boy and as one half of the podcast Fume Chat, Thomas has seven years of experience working with brands to deliver entertaining and accessible fragrance content for perfume addicts and casual consumers alike. Thomas has recently joined fragrance industry consultancy Olfiction to support the team with content creation for clients, social media activation, copywriting, training, and fragrance evaluation.
Thomas will give an insight to how social media and influencers have changed the way in which perfume is communicated and how brands have incorporated fragrance influencers into their marketing strategies.
With experience running an independent perfume blog and associated social media channels for seven years, Thomas will guide you through a range of topics that focus on the impact of influencers on the perfume industry and how perfume brands have adopted the use of influencers as part of their marketing strategy. The talk will cover:
- The rise of the influencer, from the early days of blogs to the Instagram influencer and YouTube star
- How perfume is talked about and how this has changed
- How brands are working with influencers
- How influencers have impacted perfume products
- The pitfalls of the influencer model
- What’s next for influencers?
- Q&A session
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